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Battery-Powered Esquire Magazine Cover - First to Newstands with E-Ink

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Newsstands across America will come to life this September when men's magazine Esquire rolls out the first magazine cover ever to use E-ink.

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6.4
{"commentId":2252269,"authorDomain":"jcatom"}

From here...

...an electronic cover, using admittedly rudimentary technology, that will flash "the 21st Century Begins Now," when it appears on newsstands in September.
"We are trying to combine a 21st-century technology with a 19th-century manufacturing process," Mr. Granger said.
{"commentId":2252269,"threadId":"317509","contentId":"1686361","authorDomain":"jcatom"}
  • 4 votes
Reply#1 - Tue Jul 22, 2008 11:03 AM EDT
{"commentId":2252275,"authorDomain":"jcatom"}

Is this a fad, or will it stick?

{"commentId":2252275,"threadId":"317509","contentId":"1686361","authorDomain":"jcatom"}
  • 2 votes
Reply#2 - Tue Jul 22, 2008 11:04 AM EDT
{"commentId":2252942,"authorDomain":"david-25"}

No fad - it will stick. The only reason paper is used is because thats the only way to do it. Whilst there is a way to go yet, there is little doubt that the increasing convergence of the different kinds of communication media due to digitisation will result in "terminals" and "printers" as common place items like the fridge. The public will then pick what they want, printed out or read the screen at the breakfast table - or wherever in the home, be it via screen, paper or electronic paper.

Horrific to some because they have known nothing other than paper. The paradim shift will happen though, as new generations move through and the economics of digital delivery take over from the passion to print everything.

Its no longer "If", just "when" will that happen on a massive scale.

Anyone who can think up a replacement business, for the soon to be redundent millions of newspaper delivery boys and girls around the world will become one of the first New Age Billionaires :)

{"commentId":2252942,"threadId":"317509","contentId":"1686361","authorDomain":"david-25"}
  • 3 votes
#2.1 - Tue Jul 22, 2008 12:24 PM EDT
Reply
{"commentId":2252421,"authorDomain":"anthopos"}

Electronic ink is an exciting invention, conjuring up visions of amazing, innovative uses. How is it being used? Flashing banner ads. Makes me want to cry.

{"commentId":2252421,"threadId":"317509","contentId":"1686361","authorDomain":"anthopos"}
  • 5 votes
Reply#3 - Tue Jul 22, 2008 11:22 AM EDT
{"commentId":2252708,"authorDomain":"eddiefrench"}

The end result should be a 'magazine' that you buy just once, with a subscription that pays for weekly/daily wireless updates onto the 'paper'.
Or, as with mobile phones, the magazine would be given away free and you would pay just the subscription.

{"commentId":2252708,"threadId":"317509","contentId":"1686361","authorDomain":"eddiefrench"}
  • 4 votes
Reply#4 - Tue Jul 22, 2008 11:56 AM EDT
{"commentId":2252852,"authorDomain":"jcatom"}

That would be cool. I guess you could just have pages and click any magazine that you've subscribed to and the pages you're holding change from SportsIllustrated to TIME, or something.

It's starting to sound like the internet though.

{"commentId":2252852,"threadId":"317509","contentId":"1686361","authorDomain":"jcatom"}
  • 2 votes
#4.1 - Tue Jul 22, 2008 12:12 PM EDT
{"commentId":2252924,"authorDomain":"eddiefrench"}
It's starting to sound like the internet though.

It does, with one main difference; you can't roll up your pc and tuck it under your arm to read on the bus...yet!
This simple action keeps it real. We like that and I doubt we'll ever really let it go.

{"commentId":2252924,"threadId":"317509","contentId":"1686361","authorDomain":"eddiefrench"}
  • 4 votes
#4.2 - Tue Jul 22, 2008 12:21 PM EDT
{"commentId":2253049,"authorDomain":"jcatom"}

There really is something to turning a page.

{"commentId":2253049,"threadId":"317509","contentId":"1686361","authorDomain":"jcatom"}
  • 2 votes
#4.3 - Tue Jul 22, 2008 12:39 PM EDT
{"commentId":2256688,"authorDomain":"sphinx"}
The end result should be a 'magazine' that you buy just once, with a subscription that pays for weekly/daily wireless updates onto the 'paper'.

Kinda like the Kindle?

{"commentId":2256688,"threadId":"317509","contentId":"1686361","authorDomain":"sphinx"}
  • 2 votes
#4.4 - Tue Jul 22, 2008 8:16 PM EDT
{"commentId":2256843,"authorDomain":"jcatom"}

Well, the Kindle's a box isn't it?

{"commentId":2256843,"threadId":"317509","contentId":"1686361","authorDomain":"jcatom"}
  • 2 votes
#4.5 - Tue Jul 22, 2008 8:45 PM EDT
{"commentId":2257464,"authorDomain":"sphinx"}

True, though I question the utility of a sheaf of e-ink pages. What if the magazine happens to take up more pages than your e-sheaf?

{"commentId":2257464,"threadId":"317509","contentId":"1686361","authorDomain":"sphinx"}
  • 2 votes
#4.6 - Tue Jul 22, 2008 10:42 PM EDT
{"commentId":2258335,"authorDomain":"jcatom"}

You might not need to have but a few pages since they can change, but that would be an issue with utility because you couldn't easiy flip through the publication.

{"commentId":2258335,"threadId":"317509","contentId":"1686361","authorDomain":"jcatom"}
  • 1 vote
#4.7 - Wed Jul 23, 2008 7:52 AM EDT
{"commentId":2259101,"authorDomain":"sphinx"}
You might not need to have but a few pages since they can change, but that would be an issue with utility because you couldn't easiy flip through the publication.

Indeed, that somewhat defeats the purpose of having the e-sheets in the first place: Turn back to page 1 to read page 16.

{"commentId":2259101,"threadId":"317509","contentId":"1686361","authorDomain":"sphinx"}
  • 2 votes
#4.8 - Wed Jul 23, 2008 10:18 AM EDT
Reply
{"commentId":2253149,"authorDomain":"mikesifeldeen"}

Great. More ways special interests can control and edit what we read and hear.

{"commentId":2253149,"threadId":"317509","contentId":"1686361","authorDomain":"mikesifeldeen"}
  • 2 votes
Reply#5 - Tue Jul 22, 2008 12:50 PM EDT
{"commentId":2256700,"authorDomain":"sphinx"}

I see no relevance in your statement.

E-ink magazines would simply be animated/interactive/auto-updatable versions of their mundane paper counterparts. It's not like E-ink possesses telepathic properties.

{"commentId":2256700,"threadId":"317509","contentId":"1686361","authorDomain":"sphinx"}
  • 3 votes
#5.1 - Tue Jul 22, 2008 8:17 PM EDT
{"commentId":2284474,"authorDomain":"mikesifeldeen"}

Well, if what they're talking about the internet becoming in the next few years is accurate, it seems that it would be very easy to control electronic news services in the same way. In a way that independent print news sources maybe could avoid.

{"commentId":2284474,"threadId":"317509","contentId":"1686361","authorDomain":"mikesifeldeen"}
  • 2 votes
#5.2 - Sat Jul 26, 2008 2:45 AM EDT
{"commentId":2289696,"authorDomain":"sphinx"}
Well, if what they're talking about the internet becoming in the next few years is accurate

You're referring to net neutrality? Well, I hope we preserve net neutrality. It'd be quite sad (and improbable) if we can't.

it seems that it would be very easy to control electronic news services in the same way. In a way that independent print news sources maybe could avoid.

Well, it depends on what networks such e-newspapers would rely on.

If they have proprietary subscription services a la Amazon's Kindle, then sure, there could be arbitrary restrictions. Barring a wholesale collusive anti-net-neutrality service, I don't see any problems if the device is not locked into such a service.

{"commentId":2289696,"threadId":"317509","contentId":"1686361","authorDomain":"sphinx"}
  • 3 votes
#5.3 - Sat Jul 26, 2008 10:22 PM EDT
Reply
{"commentId":2253177,"authorDomain":"eddiefrench"}
I guess you could just have pages and click any magazine that you've subscribed to and the pages you're holding change from SportsIllustrated to TIME, or something.

Probably not. We'd more than likely get into format/network wars which would mean that the lowly subscriber would need to buy/rent/get a couple of 'blanks'
I'm depressing myself now...

{"commentId":2253177,"threadId":"317509","contentId":"1686361","authorDomain":"eddiefrench"}
  • 3 votes
Reply#6 - Tue Jul 22, 2008 12:53 PM EDT
{"commentId":2255309,"authorDomain":"Meloney"}

Amazon is selling a book size unit that uses E-ink. This will enable you (for the price) to have a book transferred to the device (wireless - cell phone transmission) for reading. See Kindle

The E-Ink site shows other applications.

Interesting to me as I work in commercial printing. I'm just imagining how the dwindling customer base for real ink on real paper could diminish even faster as the applications spread.

{"commentId":2255309,"threadId":"317509","contentId":"1686361","authorDomain":"Meloney"}
  • 2 votes
#6.1 - Tue Jul 22, 2008 4:57 PM EDT
{"commentId":2255470,"authorDomain":"jcatom"}
I'm just imagining how the dwindling customer base for real ink on real paper could diminish even faster as the applications spread.

The paperless society has been on the way for quite a while now. Wasn't McLuhan talking about this back in the day? I think it will eventually be replaced as the text medium of choice, but will be around as an art form for a long time to come.

{"commentId":2255470,"threadId":"317509","contentId":"1686361","authorDomain":"jcatom"}
  • 1 vote
#6.2 - Tue Jul 22, 2008 5:15 PM EDT
{"commentId":2255565,"authorDomain":"Meloney"}

That's right. Printers also diversify into these alternate mediums. We're in the graphic communication business so to speak. For example we create & host web sites which lead to warehouse storage and pick, pack & ship business. We create electronic pages so why not supply them for transfer or print them with E-Ink for display?

Interesting article - thanks JCAtom.

{"commentId":2255565,"threadId":"317509","contentId":"1686361","authorDomain":"Meloney"}
  • 1 vote
#6.3 - Tue Jul 22, 2008 5:27 PM EDT
{"commentId":2255695,"authorDomain":"jcatom"}

No problem, thanks for commenting!

{"commentId":2255695,"threadId":"317509","contentId":"1686361","authorDomain":"jcatom"}
  • 1 vote
#6.4 - Tue Jul 22, 2008 5:44 PM EDT
Reply
{"commentId":2253218,"authorDomain":"anthopos"}

The article says that the battery will last about 90 days. I wonder if it could be powered by one of those solar strips used in solar powered calculators.

{"commentId":2253218,"threadId":"317509","contentId":"1686361","authorDomain":"anthopos"}
  • 1 vote
Reply#7 - Tue Jul 22, 2008 12:58 PM EDT
{"commentId":2253447,"authorDomain":"jcatom"}

I guess it depends on how much juice these things need. Might take a few of those strips.

{"commentId":2253447,"threadId":"317509","contentId":"1686361","authorDomain":"jcatom"}
  • 1 vote
#7.1 - Tue Jul 22, 2008 1:28 PM EDT
{"commentId":2255682,"authorDomain":"morwynd"}

According to E-Ink's website, their technology "requires no power to maintain an image", just to change it.

So I guess the cover will still "work" (ie, it'll be readable; it won't go blank) after 90 days, it just won't change anymore.

{"commentId":2255682,"threadId":"317509","contentId":"1686361","authorDomain":"morwynd"}
  • 2 votes
#7.2 - Tue Jul 22, 2008 5:41 PM EDT
{"commentId":2255725,"authorDomain":"jcatom"}

That's cool, at least it won't be blank. Wouldn't be much of a souvenir to show the grandkids.

{"commentId":2255725,"threadId":"317509","contentId":"1686361","authorDomain":"jcatom"}
  • 1 vote
#7.3 - Tue Jul 22, 2008 5:47 PM EDT
{"commentId":2255934,"authorDomain":"morwynd"}

It also may mean that solar power is a very viable option, since it doesn't need a constant drain, just the occasional burst. It'd be amazing if these could be made to run off of ambient light.

{"commentId":2255934,"threadId":"317509","contentId":"1686361","authorDomain":"morwynd"}
  • 2 votes
#7.4 - Tue Jul 22, 2008 6:15 PM EDT
Reply
{"commentId":2253573,"authorDomain":"david-25"}
{"commentId":2253573,"threadId":"317509","contentId":"1686361","authorDomain":"david-25"}
  • 1 vote
Reply#8 - Tue Jul 22, 2008 1:43 PM EDT
{"commentId":2253606,"authorDomain":"david-25"}

eeeew - editing didnt come out well there - sorry about that .......

{"commentId":2253606,"threadId":"317509","contentId":"1686361","authorDomain":"david-25"}
  • 1 vote
#8.1 - Tue Jul 22, 2008 1:47 PM EDT
{"commentId":2256448,"authorDomain":"luckydog"}

There has been talk of solar cells that could be printed in an ink jet printer. This technology could be a good fit. Perhaps one day the cereal boxes on our breakfast table will be blinking at us like active-billboards.

{"commentId":2256448,"threadId":"317509","contentId":"1686361","authorDomain":"luckydog"}
  • 2 votes
#8.2 - Tue Jul 22, 2008 7:33 PM EDT
{"commentId":2256498,"authorDomain":"jcatom"}

Rise and shine!

{"commentId":2256498,"threadId":"317509","contentId":"1686361","authorDomain":"jcatom"}
  • 2 votes
#8.3 - Tue Jul 22, 2008 7:40 PM EDT
{"commentId":2256558,"authorDomain":"luckydog"}

Eat more sugar!

{"commentId":2256558,"threadId":"317509","contentId":"1686361","authorDomain":"luckydog"}
  • 1 vote
#8.4 - Tue Jul 22, 2008 7:49 PM EDT
{"commentId":2256714,"authorDomain":"sphinx"}
Perhaps one day the cereal boxes on our breakfast table will be blinking at us like active-billboards.

Actually, I read an article several months ago that stated that cereal companies were indeed looking into moving e-ink packaging. Imagine a cereal aisle covered in blinking, text-scrolling boxes.

{"commentId":2256714,"threadId":"317509","contentId":"1686361","authorDomain":"sphinx"}
  • 2 votes
#8.5 - Tue Jul 22, 2008 8:19 PM EDT
{"commentId":2257064,"authorDomain":"david-25"}

Or - god help us - one yelling "Two for the price of one - Buy Wizzo Soap Now"

{"commentId":2257064,"threadId":"317509","contentId":"1686361","authorDomain":"david-25"}
  • 1 vote
#8.6 - Tue Jul 22, 2008 9:29 PM EDT
{"commentId":2259234,"authorDomain":"mysticchick"}
Perhaps one day the cereal boxes on our breakfast table will be blinking at us like active-billboards.

And guess what will be on the billboards! Toys! This I don't need. Every time there's a commercial for a toy I get "Mommy Mommy Mommy I want THAT!" I don't want my Cheerios screaming the same thing at me. :-P

{"commentId":2259234,"threadId":"317509","contentId":"1686361","authorDomain":"mysticchick"}
  • 3 votes
#8.7 - Wed Jul 23, 2008 10:35 AM EDT
{"commentId":2263778,"authorDomain":"luckydog"}

As long as I can still line my birdcage with the Washington Post...

{"commentId":2263778,"threadId":"317509","contentId":"1686361","authorDomain":"luckydog"}
  • 2 votes
#8.8 - Wed Jul 23, 2008 6:52 PM EDT
Reply
{"commentId":2257777,"authorDomain":"spiffie"}

Very neat, although I imagine it will be more of a novelty than anything else. Digital distribution is the way of the future, especially once Sharp or Fujitsu get their color e-ink technology into mass production.

{"commentId":2257777,"threadId":"317509","contentId":"1686361","authorDomain":"spiffie"}
  • 2 votes
Reply#9 - Tue Jul 22, 2008 11:38 PM EDT
{"commentId":2258025,"authorDomain":"mysticchick"}

Don't shoot me down for the following Hollywood reference:

Remember that Tom Cruise movie, Minority Report? When his character became a wanted man, all the newspapers of the people on the train changed to show his picture....

This is the future! :-D

{"commentId":2258025,"threadId":"317509","contentId":"1686361","authorDomain":"mysticchick"}
  • 2 votes
Reply#10 - Wed Jul 23, 2008 12:29 AM EDT
{"commentId":2258169,"authorDomain":"eddiefrench"}

I wonder if live updates will be an optional extra? :¬)

{"commentId":2258169,"threadId":"317509","contentId":"1686361","authorDomain":"eddiefrench"}
  • 1 vote
#10.1 - Wed Jul 23, 2008 5:29 AM EDT
{"commentId":2258282,"authorDomain":"Meloney"}

It's all new to me but I did ask a geekier colleague about this. It's basically a new way to receive and view information. The e-ink changes, motion or new graphics on a page, are enabled via reception transmitted much the same way you'd get cellular phone reception. The chip that you'd obtain to get the transmissions would be key to variability.

So when Amazon sells you a chip in their Kindle they are tying you to their products. Amazon's pricing for transmitting a new book to the Kindle is now about 10 bucks. The surface of the e-ink is protected by a sort of plastic screen over the page for durability. Without the covering the e-ink on the surface of the paper-like substrate would deteriorate due to ordinary wear.

hm? Interesting to ponder if a newspaper, as used in the commuter setting - a daily disposable, could become as affordable as the current non-variable format.

{"commentId":2258282,"threadId":"317509","contentId":"1686361","authorDomain":"Meloney"}
  • 2 votes
#10.2 - Wed Jul 23, 2008 7:27 AM EDT
{"commentId":2259120,"authorDomain":"sphinx"}

The chip that you'd obtain to get the transmissions would be key to variability.

So when Amazon sells you a chip in their Kindle they are tying you to their products.

Well, to get technical, the Kindle contains an HSDPA (high-speed cellular data) chip for which Amazon has created firmware that links it exclusively to Amazon's data service, which (I think) runs on Verizon's network.

hm? Interesting to ponder if a newspaper, as used in the commuter setting - a daily disposable, could become as affordable as the current non-variable format.

Well, if the newspaper were full-on e-ink, why make it a daily disposable?

{"commentId":2259120,"threadId":"317509","contentId":"1686361","authorDomain":"sphinx"}
  • 3 votes
#10.3 - Wed Jul 23, 2008 10:21 AM EDT
{"commentId":2259302,"authorDomain":"Meloney"}

yep, that chip & the power to run it would not likely make a disposable product affordable.

if the newspaper were full-on e-ink, why make it a daily disposable?

convenience...it's what commuters are accustomed to doing - as recognized in the movie scene Abby mentioned.

{"commentId":2259302,"threadId":"317509","contentId":"1686361","authorDomain":"Meloney"}
  • 2 votes
#10.4 - Wed Jul 23, 2008 10:42 AM EDT
{"commentId":2259368,"authorDomain":"Meloney"}

Here's a story about upcoming trials for e-ink newspapers . They are using "terminals" rather than the conventional paper format we are used to.

{"commentId":2259368,"threadId":"317509","contentId":"1686361","authorDomain":"Meloney"}
  • 1 vote
#10.5 - Wed Jul 23, 2008 10:50 AM EDT
{"commentId":2259375,"authorDomain":"sphinx"}
yep, that chip & the power to run it would not likely make a disposable product affordable.

Well, depending on the bandwidth needed, cheaper solutions are available, like Ambient Solutions' data-over-FM system, similar to Microsoft's now-defunct SPOT network.

convenience...it's what commuters are accustomed to doing - as recognized in the movie scene Abby mentioned.

I honestly don't remember anyone actually throwing away an e-newspaper in the movie. They were broadsheets, yes, but I don't remember them being explicitly disposable.

{"commentId":2259375,"threadId":"317509","contentId":"1686361","authorDomain":"sphinx"}
  • 2 votes
#10.6 - Wed Jul 23, 2008 10:51 AM EDT
{"commentId":2263432,"authorDomain":"morwynd"}
Remember that Tom Cruise movie, Minority Report? When his character became a wanted man, all the newspapers of the people on the train changed to show his picture.

Heh, I also remember him throwing his annoying animated cereal box across the room.

{"commentId":2263432,"threadId":"317509","contentId":"1686361","authorDomain":"morwynd"}
  • 2 votes
#10.7 - Wed Jul 23, 2008 6:13 PM EDT
Reply
{"commentId":2278331,"authorDomain":"rdriley"}

Another pop culture reference: Way back in 1995, Neil Stephenson's novel "The Diamond Age" featured smart papers that downloaded content wirelessly and could be folded up and put in your pocket when not in use. Stephenson is a brilliantly visionary sci-fi writer. In his earlier "Snow Crash" (1992), his concept of a virtual reality "Metaverse" presaged our present day Second Life and countless MMORPGs.

{"commentId":2278331,"threadId":"317509","contentId":"1686361","authorDomain":"rdriley"}
  • 1 vote
Reply#11 - Fri Jul 25, 2008 12:28 PM EDT
{"commentId":3504791,"authorDomain":"ezeques"}

I'm surprised we still have newspapers as they are. Already 10 years ago I thought with your paid subscription the newspaper would send you a printer to be connected to the internet and just push the content to you about 4:00 AM each morning.

{"commentId":3504791,"threadId":"317509","contentId":"1686361","authorDomain":"ezeques"}
  • 2 votes
Reply#12 - Wed Oct 15, 2008 10:33 PM EDT
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