Eli Pariser['s]...new book, "The Filter Bubble: What the Internet Is Hiding from You," details the ways Facebook, Google, Aol and numerous other online hubs quietly are personalizing the Internet for their users.
The stated goal is to make it easier for Web users to find the things online that they like. (And, of course, to make it easier for advertisers to hawk things to you that you're more likely to buy).
But the end result, Pariser says, is a silent, subtle bubble that isolates users from new discoveries and insights that may fall outside of their usual tastes and interests .
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